Customer Driven Approach to Innovation: Breaking Vicious Circle of Failures - Center for Entrepreneurship

We invite you to an online mentoring course from Dr. Eugene Buff, Founder & President of Primary Care Innovation Consulting, Innovation Guru, Business Development, Coach, Mentor.

This course is focused on analyzing common shortcomings of early technology startups and creating understanding for successful innovation design and commercialization strategy.

The key to success is correct identifying, understanding, and developing proper relationship with one’s customer. Particular emphasis is made on understanding real market needs, “Jobs-To-Be-Done” and how to gather relevant information to make the educated decision early on. 

This course is not technical. The course will demonstrate through a series of practical projects how to assess your capabilities, find and communicate with your end users and clients, and correspondingly develop your product to solve their needs. 

Format: 4 webinars 1.5 hours each and 1 Q&A webinar 1.5 hours

When: every Wednesday at 7 PM. Start on May 20.

Topics to be covered include:

#1 Introduction to Innovation. Failures & Successes. Fundamental definition of a Customer.

#2 Needs/Wants/Challenges and Jobs To Be Done.

#3 “How it is done today” – Competition and Market considerations

#4 Business Model. Strategy. What’s Next?! Debrief.

#5 Q&A. Individual Projects discussions if needed.

For whom: pre-idea, idea validation, very early mvp stage.

Participation fee – 500 UAH. 

Register here: 

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Team

Ivan Petrenko

Ivan
Petrenko

Executive Director at UCU Сenter for Entrepreneurship

Margaret Velebnyk

Marharyta
Velebnyk

Program Manager at UCU Center for Entrepreneurship

Sofiya Opatska

Sophia
Opatska

Vice-Rector for implementation of UCU strategy, dean-founder of LvBS

Partners

(Українська) wise guys
(Українська) usaid
(Українська) cross border angels
(Українська) USF
SoftServe
sinebureau
Qubstudio
Факультет прикладних наук
Lviv IT Cluster
Львів відкритий для світу
Львівська міська рада
Enpact
Greencubator
Центр інноваційної освіти Про.Світ
UNIT CITY
Y&
Education business accelerator for startups
Axon Partners
T&M BOUTIQUE LAW FIRM
Impact Hub Odessa
EdCamp
Speak2me

Contacts

79000, Ukraine, Lviv
29 Stryysʹka str.

connect.cfe@lvbs.com.ua
Phone: +38 (067) 734 80 28