Customer-Driven Innovation: how to scale and go global?

Innovation Process is usually presented as a funnel or a stage gate approach. But both models are limited at best when it comes to practice because they focus too much on pushing an idea (invention, discovery, technology…) through loops and hoops of development without any idea if it could or better say should be successful.

As decades and centuries before – most of the innovation is still a „solution in search of the problem“ and in this seminar we will try to turn the process upside down and focus on market(s), market and customer Needs/Wants/Challenges and how to solve them.

In this short seminar we will discuss how to turn the Innovation into this Customer (market/need) oriented process, how to find, assess and qualify Customers and what are the differences between them in various business cultures and geographies.